Just a creative running away from the clichés
ABOUT
No black clothes with white sneakers, no beard, no tattoos... Not that there's anything wrong with any of these things, I even think they're cool. Does my refusal to adopt this pattern have to do with the fact that I am unable to grow a beard due to alopecia and would not make a tattoo because of my fear of needles? Maybe. But the main reason is that one of the things that bothers me the most is "cliché". And, ironically, the clichês are even stronger among creatives, the people who say they are so unique and different.
I'm the type of guy who watches a documentary on statistical analysis followed by a Marvel movie. Who has already experienced fencing, metallurgy and theater. Who has already taught drums and took knitting lessons. Why does it matter? Well, how can I want to have really different ideas if my references are all the same as those of the bearded and tattooed men dressed in black?
Now that cliché description: Art director based in São Paulo, Brazil, with almost 15 years of experience working in some of the biggest agencies in the country. I have worked with brands like Natura, Itaú, Beats, Vivo, Amstel, Sadia, Johnson & Johnson, Unilever and many more.
CANNES LIONS
Silver Lion | The Judgeable Covers Collection | Print and Publishing (2019)
Bronze Lion | The Invisible Stain | Film / Consumer Goods (2025)
Shortlist | The Invisible Stain | Film / Consumer Goods (2025)
D&AD
Wood Pencil | The Invisible Stain | Health and Wellness | Animation (2025)
Wood Pencil | Real Size Menu | New Blood (2018)
CLIO
Bronze | The Invisible Stain | Health / Film Craft / Animation (2025)
THE ONE SHOW
Merit | The Judgeable Covers Collection | Design / Editorial (Digital Publications) (2020)
CLUBE DE CRIAÇÃO
Gold | Flames of destruction | Out of Home (2021)
Silver | Beats Stage | Promo / Direct (2023)
Bronze | Flames of destruction | PR (2021)
Bronze | Beats Stage | Digital / Best Use of Influencers (2023)
Bronze | Beats Stage | PR (2023)
Bronze | A Mancha Invisível | TV, Cinema e Outras Telas (2025)
Anuário | A Mancha Invisível | Filme / Animação (2025)
Anuário | A Mancha Invisível | Texto (2025)
Anuário | A Mancha Invisível | Impacto e ESG (2025)
Shortlist | A Mancha Invisível | Cases Integrados (2025)
Shortlist | A Mancha Invisível | Filme/ Trilha Original (2025)
Shortlist | Proteção Extra | Ação Promocional ou de Marketing Direto (2025)
Shortlist | A Mais Rica do Mundo | PR (2024)
Shortlist | A Mais Rica do Mundo | Magazine and Journal (2024)
Shortlist | A Mais Rica do Mundo | PR (2024)
Shortlist | Beats Stage | Branded Content (2023)
Shortlist | Beats Stage | Integrated Campaign (2023)
MMA SMARTIES LATAM
Grand Prix | Millenial Dogs | Brand Awareness (2018)
Gold | Millenial Dogs | Brand Awareness (2018)
MMA SMARTIES BRASIL
Ouro | A Mancha Invisível | Marketing de Impacto Social (2025)
Prata | A Mancha Invisível | Propósito de Marca/Ativismo (2025)
EL OJO DE IBEROAMERICA
Silver | La Mancha Invisible | Film (2025)
Silver | La Mancha Invisible | Salud & Pharma (2025)
Silver | Flames of destruction | Media (2020)
Silver | Flames of destruction | PR (2020)
Bronze | KFC Sunscreen | Salud & Pharma (2025)
Bronze | The Judgeable Covers Collection | Media (2019)
Bronze | The Judgeable Covers Collection | Digital & Social (2019
Shortlist | La Mancha Invisible | Producción Audiovisual (2025)
Shortlist | A Mais Rica do Mundo | El Ojo Gráfica (2024)
Shortlist | Flames of destruction | Design (2020)
Shortlist | Flames of destruction | Ideia Local (2020)
Shortlist | Flames of destruction | +Mujeres Creativas (2020)
Shortlist | The Judgeable Covers Collection | Design (2019)
Shortlist | Compartiendo una Coca-Cola | Nuevos Talentos (2016)
FIAP
Gold | La Mancha Invisible | Salud (2025)
Gold | La Mancha Invisible | Cortos (2025)
Plata | La Mancha Invisible | Técnicas de Producción Audiovisual - Animación Computarizada / Efectos Especiales (2025)
LIA
Shortlist | The Invisible Stain | TV & Cinema / Corporate Purpose/Social Responsibility (2025)
EFFIE LATIN AMERICA
Gold | Las Juntas Finance | Multi Market | Impacto Positivo - Bien Social - Positive change Social (2025)
Silver | La Mancha Invisible | Single Market | Branded Content (2025)
EFFIE BRASIL
Shortlist | A Mancha Invisível | Bem Estar Social – Marcas (2025)
Shortlist | A Mancha Invisível | Produtos Gerais (2025)
Shortlist | Viva o Natal, Veja Depois | Mídia Social – Produtos (2025)
Shortlist | Viva o Natal, Veja Depois | Produtos Gerais (2025)
PPA | Prêmio Profissionais do Ano
Shortlist | A Mancha Invisível | Nacional | Valor Social (2025)
BRASIL DESIGN AWARDS
Bronze | Navajas Braille | Crafts for Design (2018)
SHOTS AWARDS - THE AMERICAS
Gold | The Invisible Stain | 3D or Stop Motion Animation (2025)
ANNECY FESTIVAL
The Invisible Stain | Oficial Selection (2025)
CITIZENSHIP AWARD IN RESPECT OF LGBT+ DIVERSITY
Beats Stage | Finalist (2022)
MOBIUS AWARDS
Jury (2020)
LÜRZER'S ARCHIVE
The Invisible Stain | 229 Edition (2025)
AWARDS
EXPERIENCE
BETC Havas (current)
Africa Creative
Soko
Africa
J Walter Thompson
MIAMI AD SCHOOL / Art Direction (2016 > 2018)
ESCOLA CUCA / Creation for Advertising (2014)
SAGA / CG and Digital Art (2010 > 2013)
ESCOLA CUCA / Digital Creation for Advertising with Eco Moliterno (2015)
ESCOLA CUCA / Art Direction with Benjamin Yung (2015)
CANTAREIRA COLLEGE / Bachelor's Degree in Advertising (2008 > 2012)
EDUCATION
CLIENTS
11 99549.3079