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In Costa Rica, sunscreen was taxed as cosmetics: 13%. And working under the sun causes 1 in 3 skin cancer deaths. So, being the number 1 delivery in the country was contributing to that problem. That's why we made a sunscreen sachet freely distributed for the riders. Every order via the KFC App was invited to sign a petition to change tax on sunscreen. The new taxation was approved by the congress and now sunscreen costs less than our chicken.

We love our chicken crispy. Our riders's skin? Not so much.

PROJECT 04

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