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Vanish isn’t scared of stains. It fights them hard, wiping out even the ones that seem impossible. But how do we show that? Instead of another boring before-and-after, we decided to make it fun. We sent people in fresh white tees into the wildest, messiest festivals out there. After the chaos, we washed the shirts with Vanish, and brought them back to life. Then we put them on display through print and OOH media, proving to everyone that even a festival-wrecked white tee can be saved.

The white tees that survived the messiest festivals in the world

PROJECT 08

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